Audiences and Institutions

The ‘Bauer Media’ publishes a range of different genre magazines aimed at different type of audience. The website even sorts the magazines it publishes in different categories in order to make it easier for the audience to find a specific genre they are after and do further research of the magazine. For example ‘Men’s Entertainment’ category has a list of different magazines which follow this category, allowing the target audience to make further research of the magazines like ‘Empire’ ‘Kerrang’ and ‘Mojo’ which however can also be read by the female audience which would be interested in the genre of music the magazines may provide. Furthermore the website lists gossip magazines under the ‘Women’s’ section which is stereotypical suggesting that all females are interested in magazines like ‘heat’ and ‘more!’, however there is a range of magazines this institution provides giving the audience a variety of choice which is always good. Furthermore the simple layout of the website provides the audience with information of what type of entertainment the magazine has to offer for example TV or radio broadcasting. Brand image gives an impression to the audience of being a bold and serious company seeing as its mainstream and represent different types of media not only magazines.

IPC Mede publishes a huge range of magazines and websites across many different sectors. This institution provides a large variety of different genre magazines suitable for different target audience and the website provides a search engine available for the audience to look for specific type of magazines. In addition to this clear information is given to the audience on the website along with the price of the magazine which is helpful seeing as that is the most important factor which will either result in the audience buying the magazine or not buying it. Furthermore IPC Media produces over 60 iconic media brands which make this institution very well known and it has gained a reputation of producing good magazines which please the target audience. Also the music magazines would usually feature advertisement of other magazines which are published by this institution and vice versa and that give other magazines more popularity. The brand image is very bold and simple; suggesting to the audience that the institution is serious about what it does and presents the magazines to the best standard.

BBC Magazines

The following institution produces well known magazines like 'Top Gear', 'Radio Times', 'BBC music' etc  and is a mainstream company in the UK with a wide range of target audience seeing as they don't only specialise in magazines but also in media like the radio and TV shows, for example 'Top Gear' is a TV show in itself and that gives the company a very well known name and popularity between a more mature target audience age of which range between 5 to even 40, seeing as the media it provides is suitable for different ages, 'CBeebies Weekly' would be an example of media provided for the younger audience and 'Top Gear' is an example of media provided for the much older audience.  In addition to this the website does not have a brand image, this could be due to its familiarity with the audience and it being well known across the UK.

Development Hell is an independent niche institution with main focus of three magazines which have their own websites, this allows them to put more effort into those magazines and make them to the best standard which is a benefit of being a niche company which is based only in the UK. However the drawback of this would be a lack of variety in choice for the target audience meaning the institution will only have a certain amount of target audience which are interested in the magazine which they publish. Also on the website for different magazines each one promotes the different magazine which is release by this institution, providing the audience with information about other magazines the institution has to offer.  Each magazine which they have to offer has its own website with a wide range of information and other options like listening to an interview online and this makes the magazines internet friendly. The Brand image 'Development Hell' written in bold red letters suggests that the magazines they produce are more of mature and 'grown up' type target audience of which would be people ranging from 24 to 35.