Wednesday 16 November 2011

Title block analysis


NME (New Musical Express) is a music magazine with a rock/RNB genre which from the title suggests how it gives the latest news to the audience about the music industry. Furthermore from the use of colour we can tell that this music magazine has a formal layout and the house style would be the colour present on the title. Colour use of the title block makes it stand out due to use of contrasting colours, in addition to this the title block is never covered by the central image in order for the audience to see the title straight away and the colours used help it stand out from the magazines house style. Use of font for this title block is bold and straight forward which helps the colour contrast in addition to this the title looks like a channel title for example MTV or such which the audience would be familiar with. The title itself when spoken out sounds like ‘Enemy’ which evokes that the magazine is different from other music magazines and offers something entirely different in addition to this the word ‘Express’ suggests how the magazine delivers the latest news in short time seeing as most news papers would be called ‘Express’. Furthermore ‘New Musical Express’ sounds like a news paper which evokes how the magazine delivers the latest news like a news paper would do every morning. Target audience of the magazine would be people which are interested in the latest music news aging from 16 to 25, however even older audience could be interested in this music magazine if it suits their interests.


From the title of the magazine we can see that the genre would be rock based due to the use of dark colours and affect of shattered glass, in addition to this the sound ‘KERRANG’ evokes a noise caused from a guitar being smashed which also suggests how the magazine is non-formal meaning the audience would be of the same type. Use of colour in the title block makes the title very easy to read and the shattered glass effect makes it more interesting and standing out from other music magazine titles in addition to this the title look original due to its non-formality. The font used for the title block is different from other fonts you would see on music magazines and from it we can see that the main focus of the magazine is rock music where as other magazines like NME or Q have more range of genre to offer. The title itself suggests ‘rebellion’ or even violence due to the shattered glass effect and how the noise ‘KERRANG’ sounds like a smashed guitar, implying that rock is an expressive type of music. Target audience of the magazine would be people that are mainly interested in rock music aging from 16-25.


Due to simplicity of the title it is unclear of the genre of music it would provide, however the use of bright and contrasting colours best guess would be pop/RnB music or any relevant genre. Furthermore use of colours makes the title stand out and very eye catching compared to other music magazine titles, this would be the main target of the title to catch the audience’s eye. The font use is very simple and straight forward and very easy to read using a simple letter ‘Q’ which could stand for ‘question’ suggesting how this is a ‘question and answer’ type of magazine, providing the audience with interviews of their favourite music stars, the title itself does not tell a lot to the audience due to its simplicity meaning that the main focus of the magazine would be on the articles themselves and other information it may provide to the audience. Furthermore the title would suggest that the possible target audience of this magazine would be people that are interested in latest news in the music industry and raging from 16-25 years.

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